Last Updated 26 March 2025
1. Introduction
Welcome to QPulse ("the Platform"), an AI-powered social media automation and scheduling service operated by Local Webcafe ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use QPulse to schedule, automate, and analyse content across integrated platforms, including Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and others. By accessing or using QPulse, you consent to the practices described in this policy. If you do not agree, please discontinue use immediately.2. Information We Collect
We collect the following data to deliver, secure, and improve our services:a) Personal Information
- Account Details: Name, email, phone number, and billing address.
- Social Media Credentials: Required for API integrations (stored securely using OAuth).
- Payment Data: Processed via Stripe/PayPal (we do not store full card details).
b) Social Media & Content Data
- Scheduled Posts: Captions, images, videos, and metadata.
- Analytics: Engagement metrics (likes, shares, clicks) from connected platforms.
- Audience Insights: Demographic data provided by social networks.
c) Technical & Usage Data
- Device Information: IP address, browser type, operating system.
- Log Data: Timestamps, feature usage, error reports.
- Cookies & Tracking: See our Cookie Policy for details.
3. How We Use Your Data
We process your information to:| Purpose | Legal Basis |
| Account Creation & Authentication | Contractual Necessity |
| Post Scheduling & Automation | User Consent |
| Performance Analytics & Reporting | Legitimate Interest |
| Customer Support & Communications | Contractual Obligation |
| Security & Fraud Prevention | Legal Compliance |
| Service Improvements & AI Training | Legitimate Interest (Anonymized) |
| Marketing (with opt-out) | Consent |
4. Data Sharing & Third-Party Disclosures
We do not sell your data but may share it with:a) Service Providers
- Cloud Hosting: AWS, Google Cloud (encrypted storage).
- Analytics: Google Analytics, Hotjar (anonymized where possible).
- Payment Processors: Stripe, PayPal (PCI-compliant).
b) Social Media Platforms
- Data shared via APIs is governed by each platform’s policies (e.g., Facebook’s Privacy Policy).
c) Legal & Compliance
- When required by law (e.g., court orders, GDPR requests).
- To protect our rights or prevent harm (e.g., fraud investigations).
5. Data Security & Retention
a) Security Measures
- Encryption: AES-256 for data at rest, TLS 1.3 for data in transit.
- Access Controls: Role-based permissions, 2FA enforcement.
- Audits: Regular penetration testing and vulnerability scans.
b) Data Retention
- Active Users: Retained while your account is active.
- Inactive Accounts: Deleted after 12 months of inactivity.
- Legal Requirements: Some data retained for compliance (e.g., tax records).
6. Your Rights (GDPR/CCPA Compliance)
You have the right to:- Access or port your data.
- Correct inaccuracies.
- Delete personal data ("Right to Be Forgotten").
- Restrict or object to processing.
- Opt out of marketing (via email footer or Settings).
7. International Data Transfers
- Data may be transferred outside the EU/UK to AWS US servers under Standard Contractual Clauses (SCCs).
- California Residents: See our CCPA Addendum for opt-out details.
8. Children’s Privacy
QPulse is not for users under 16. We do not knowingly collect data from children. Report accidental collection to info@qpulse.localwebcafe.co.uk.9. Policy Updates
We will notify users of material changes via email or in-app alerts. Continued use constitutes acceptance.10. Contact Us
For questions, requests, or complaints:Email: info@qpulse.localwebcafe.co.uk
Website: https://qpulse.localwebcafe.co.uk
Address: Local Webcafe, 123 Main St, London, UK
Supervisory Authority: UK ICO (ico.org.uk)